“What is Dropbox?” Video

Role
Scriptwriter

Collaborators
Zach Graham (Illustrator), Danny Jones (Art Director)

Agency
Buck.tv

Overview
Dropbox is designed to be invisible. That's both a blessing and a curse, especially for new users. Lots of people come to Dropbox for one particular use case, then often don't have a good sense of what else it can do to simplify their personal and business workflows.

We created this video as a friendly introduction to Dropbox for a very broad audience. Our intention was to spark people's imaginations about how Dropbox could work for them.