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Hi, I’m Lisa. Staff Content Designer at Cruise.

I’ve loved working on autonomous vehicles because it’s hard. I love an impossible goal, ridiculous constraints. I’m at my best when I’m wading through a sea of complexity, on a mission to make people’s lives better.

I care about people and relationships. I care about quality. I care about diversity, equity, and inclusion. The tech industry can feel very ephemeral sometimes, but I care about making a lasting difference.

I started the UX writing team at Dropbox, back in 2014. Together we created the company’s first product and brand style guide. My team has gone on to content design, product design, and leadership roles at Figma, Netflix, Snowflake, and Google.

Poke around here for a glimpse of my work. But I’d love to go deeper with you. Let’s chat.

What is UX writing?

This article has been viewed 68,000 times and is referenced in courses and training programs about UX. I was invited to give a talk based on this piece at the Art Directors Club of Germany in Stuttgart.